Reach is not the goal
A post seen by 100 of your ideal buyers is worth more than one seen by 100,000 strangers. Measure profile views from your ICP and conversations started.
Write for one buyer
Pick the decision-maker you want to reach and write about the problems they face, from your experience solving them.
Engage where buyers are
Thoughtful comments on your buyers’ and peers’ posts extend your reach to exactly the right audience.
Pair visibility with outbound
In one Socialite Arc engagement, ICP-led content plus strategic outbound produced 700+ ICP profile views and 10+ qualified calls.