✳ CASE STUDY / 01
From dormant profile to a closed deal in 32 days.
A founder’s dormant LinkedIn presence became a channel for relevant attention and a new client relationship.
CLIENTUS Health Supplement Brand
INDUSTRYHealthcare / Supplements
SERVICEFounder Authority
SOCIALITE ARC / SELECTED WORK001 ↗
32 days
from dormant account to deal closed
✳ THE STORYWhat changed
What changed
and why.
01
The challenge
The founder had expertise and a product worth talking about, but the LinkedIn account was dormant and was not creating meaningful visibility.
02
The strategy
Make the founder’s expertise visible to the people most likely to care, with a clear point of view and a consistent presence.
03
The execution
Positioning-led LinkedIn content and distribution that brought the right audience to the founder’s profile.
04
The outcome
The account gained 399 followers in under 28 days and 338+ profile views from the ideal customer profile. A deal closed within 32 days.
✳ THE OUTCOME
The numbers, in context.
399new followers in under 28 days
338+profile views from ICP
32 daysto deal closed
A visible founder can shorten the distance between being discovered and being trusted.